U2’s Bono “Sorry” For Auto Album Download: “We Got Carried Away With Ourselves”
Looks like U2’s band leader Bono has apologized for the debacle known as their latest free album, Songs of Innocence, which was automatically downloaded to Apple customers who had iCloud enabled for music albums.
Oops. Um. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves.
Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.
After customers complained about the album showing up on their iOS devices and Macs, Apple relented and created an easy one-click removal tool for the album, which as of last week was downloaded over 26 million times (not sure how many of those were by choice though).
Band creates new album. Band gives away new album for free, which automatically appears on your shiny expensive devices. People complain, band apologizes. Chalk this up as a case of #firstworldproblems.