Apple Event

Apple has gone back and forth on iPhone financing rates in recent years. In 2021, Canadian customers could finance not just iPhones but also iPads and Macs at 0% interest. That changed in 2023, when Apple raised its rates ahead of the iPhone 15 launch, bringing iPhone financing up to 7.99% APR over 24 months—a...

With Apple’s announcement of the iPhone 17, iPhone 17 Pro and iPhone Air today, it has dropped the prices of refurbished iPhones, specifically the iPhone 15 series (they were restocked in the spring). Further price reductions compared to yesterday ranging from $110, $120 and $130, depending on the model. The iPhone 15 and iPhone 15...

This year's headliner from Apple, the iPhone 17 Pro, introduces a striking new design and a handful of meaningful upgrades over last year’s iPhone 16 Pro

Apple has unveiled the new iPhone 17, giving us the next evolution of the world’s most popular smartphone — but how does it compare to last year's iPhone 16?

Besides unveiling the new iPhone 17 series and iPhone Air, Apple also unveiled new accessories for its latest iPhones. Let’s check them out, shall we? iPhone Air Accessories The iPhone Air Case with MagSafe ($69 CAD) comes in frost and shadow finishes. It’s ultra-thin and translucent, with a frosted interior, glossy exterior, and reinforced polycarbonate...

At Apple’s ‘Awe Dropping’ special event today, the company confirmed the release date of iOS 26 for the masses, set for Monday, September 15, 2025. After making Release Candidate (RC) builds available today for iOS 26 and more, we will finally see wide software releases for everyone starting next week. Here are RC builds made...

Today Apple announced an update to its Apple Watch lineup. We now have the new Series 11, Ultra 3 and SE 3 available for pre-order, today, September 9, 2025. Apple Watch Series 11 brings hypertension notifications for early detection of high blood pressure trends and a new sleep score to track rest quality, alongside the...

So now we’ve finally learned about the iPhone 17, iPhone 17 Pro and iPhone Air from Apple’s special event today. With this info in hand, when can you pre-order these shiny new smartphones? Apple says you can pre-order the iPhone 17 series and iPhone Air this Friday, September 12 at 5am PT/8am ET. Yes, that’s...

Apple’s newest Apple Watch Series 11, SE and Ultra 3 debuted today with the major announcement of 5G networking support, but that won’t be available in Canada. According to Apple, these new Apple Watches will only support LTE in Canada. In the U.S. and other nations, 5G networking is listed for Apple Watch is available,...

Apple today unveiled its new iPhone 17, iPhone Air and iPhone 17 Pro and Pro Max. For the first time, the physical SIM tray has been eliminated in Canada for a new iPhone series, as this year’s models only support eSIM. Each phone supports two active eSIMs and can store 8 or more eSIMs. Apple...

Apple just completed its September special event, unveiling its highly anticipated iPhone 17 series, including the super thin iPhone Air that nobody really asked for. Here’s pricing by product, starting with the iPhone 17 (Lavender, Sage, Mist Blue, White, Black): 256GB - $1129 512GB - $1429 This is a price drop as last year's 256GB...

Apple has announced the iPhone 17 Pro and iPhone 17 Pro Max, highlighting major improvements to battery life, displays, and a completely reworked Pro camera system. Larger Displays and Stronger Design The Pro models now come in 6.3-inch (iPhone 17 Pro) and 6.9-inch (iPhone 17 Pro Max) sizes, the biggest displays ever on an iPhone....