NBA

Apple and NBA Unveil Limited-Edition Powerbeats Pro

[caption id="attachment_368831" align="aligncenter" width="757"] Image: Beats[/caption] The National Basketball Association (NBA) has partnered with Apple's Beats brand, the league's official headphone sponsor, and Better Gift Shop to launch limited edition Powerbeats Pro in celebration of its 75th anniversary season (via Input Mag). The NBA-themed earbuds feature an abstract interpretation of the basketball league's logo, hand-painted...

Google Canada Extends MLSE and NBA Partnership Through to 2026

Google Canada has today announced the extension of its partnership with Maple Leaf Sports & Entertainment (MLSE) and the NBA through to 2026. The beginnings of this partnership date back to October 2017. As part of this deal, Google Pixel will remain the official smartphone of the Toronto Raptors, Toronto Maple Leafs, and the NBA...

Apple TV+ Acquires 4-Part Docuseries on NBA Legend Magic Johnson

[caption id="attachment_363031" align="aligncenter" width="681"] Image: Apple[/caption] According to Deadline, Apple has acquired the rights to a four-part docuseries based on NBA Legend Earvin ‘Magic’ Johnson. The series will bring Magic Johnson's life on and off the basketball court to Apple TV+ subscribers across the globe, from his humble beginnings in Lansing, Michigan, to becoming a five-time...

NBA Canada Celebrates Vince Carter with AR Filter on Instagram, Snapchat and More

Former Toronto Raptors superstar, Vince Carter, retired from the NBA this year after 22 seasons in the league. To help celebrate Carter’s retirement, NBA Canada has launched a new digital campaign to honour the famous Raptor nicknamed ‘Air Canada’. A new digital hub at NBA.com/Vince has an interactive timeline of Carter’s career, a print shop...

Apple Shares New Powerbeats Pro Ad Featuring NBA Superstars [VIDEO]

Back in August, Apple released new colours for its Beats by Dre Powerbeats Pro wireless earphones, finally letting customers order them in Ivory, Moss and Navy, priced at $329.95 CAD. A new Beats by Dre ad now shows off Powerbeats Pro used by NBA players James Harden, Draymond Green, Anthony Davis and Jayson Tatum, to...