NBA

Apple TV+ on Saturday released the official trailer for They Call Me Magic, a four-part documentary series based on the life and career of NBA Legend Earvin ‘Magic’ Johnson. "'They Call Me Magic' offers a rare glimpse into the incredible real-life story of Johnson, who left his mark on history through his work — both...

[caption id="attachment_368831" align="aligncenter" width="757"] Image: Beats[/caption] The National Basketball Association (NBA) has partnered with Apple's Beats brand, the league's official headphone sponsor, and Better Gift Shop to launch limited edition Powerbeats Pro in celebration of its 75th anniversary season (via Input Mag). The NBA-themed earbuds feature an abstract interpretation of the basketball league's logo, hand-painted...

Apple is reportedly prepared to make heavy investments into live sports content in order to significantly grow its Apple TV+ subscriber count. According to an investors report, seen by MacRumors, Wedbush analyst Dan Ives claims that Apple's hesitation to make a serious investment into film studio acquisitions is an indication that the company's core interests...

Google Canada has today announced the extension of its partnership with Maple Leaf Sports & Entertainment (MLSE) and the NBA through to 2026. The beginnings of this partnership date back to October 2017. As part of this deal, Google Pixel will remain the official smartphone of the Toronto Raptors, Toronto Maple Leafs, and the NBA...

[caption id="attachment_363031" align="aligncenter" width="681"] Image: Apple[/caption] According to Deadline, Apple has acquired the rights to a four-part docuseries based on NBA Legend Earvin ‘Magic’ Johnson. The series will bring Magic Johnson's life on and off the basketball court to Apple TV+ subscribers across the globe, from his humble beginnings in Lansing, Michigan, to becoming a five-time...

Twitter and the National Basketball Association (NBA) have today signed a multi-year partnership extension that includes additional NBA content for Twitter Spaces and more. As part of the deal, the NBA will schedule 40 weekly Twitter Spaces throughout its monumental 75th Anniversary Season and beyond, and also continue to provide fans on the platform with...

Former Toronto Raptors superstar, Vince Carter, retired from the NBA this year after 22 seasons in the league. To help celebrate Carter’s retirement, NBA Canada has launched a new digital campaign to honour the famous Raptor nicknamed ‘Air Canada’. A new digital hub at NBA.com/Vince has an interactive timeline of Carter’s career, a print shop...

Back in August, Apple released new colours for its Beats by Dre Powerbeats Pro wireless earphones, finally letting customers order them in Ivory, Moss and Navy, priced at $329.95 CAD. A new Beats by Dre ad now shows off Powerbeats Pro used by NBA players James Harden, Draymond Green, Anthony Davis and Jayson Tatum, to...

The Toronto Raptors lost Game 2 versus the Golden State Warriors yesterday in Game 2 of the 2019 NBA Finals. Data from NBA Canada released this afternoon cited Game 2 was the “most-watched NBA game ever in Canada,” according to a league spokeswoman, in an email to iPhone in Canada. "10.6 million people in Canada...

Rogers Sportsnet has released data from yesterday’s historic Toronto Raptors versus Golden State Warriors Game 1 of the NBA Finals. According to Sportsnet, 7.4 million total Canadians watched the Raptors beat the Warriors, making it the “biggest audience ever for NBA game in Canada." Sportsnet data says Game 1 saw an average audience of 3.3...

The National Basketball Association (NBA) has launched 10-Minute Pass today, in what it’s calling "another flexible option for Canadian fans to consume NBA action." 10-Minute Pass offers 10 minutes of live game action for “less than a dollar” at $0.99 CAD, which then lets fans watch games via NBA League Pass, accessible on iPhones and...

The National Basketball Association (NBA) and Headspace have announced a new initiative for NBA fans in Canada to talk about mental health. Headspace is "the world’s leading meditation and mindfulness app” with 40 million users in 190 countries. A new promotion with the NBA means you can get one-month of the service for free. All...