Loblaws’ No Frills has launched prepaid wireless service No Name Mobile, offering “great quality plans” with “low prices”. No Name Mobile is powered by PC Mobile which runs on Bell’s 4G LTE network.
Here are the prices for No Name Mobile, after its auto top-up bonus data is included (when you sign up for pre-authorized credit card payments):
All plans include unlimited calls in Canada and to the U.S., along with nationwide texting and international texting. Call display, three-way calling, voicemail, call waiting and call forwarding are included.
The fine print says a a one-time $5 SIM card charge may apply.
Looking at the data allotments and pricing, it’s better than what flanker brands are trying to push with their $40/10GB plans right now. The $34/60GB plan is offering more data versus the $34/50GB plan from Public Mobile, but the latter has 5G speeds. Freedom Mobile’s $34/50GB 5G Canada-US plan is still better.
Even Videotron’s expanded Fizz pricing is better for the most part ($27/30GB and $29/40GB, for example, and with rollover data).
No Name Mobile says to get started you just buy a SIM card at a No Frills location, then activate online and sign up for its auto top-up “to stay connected”. Signing up for No Name Mobile means you are agreeing to all PC Mobile policies, says the fine print. You also can manage your plan within the PC Mobile app.
Just what we needed–another wireless brand that runs on a ‘Big 3’ network. More ‘choice’ for consumers when really it’s all just the same stuff all over again.
Update April 11, 12:50pm PDT: A No Frills spokesperson told iPhone in Canada in an emailed statement, “no name mobile is here to show Canadians that quality mobile plans don’t need to cost more.”
“Over the next few weeks, the prepaid mobile cards will be available at all No Frills locations across the country. no name is known for quality without sacrifice – giving customers freedom and flexibility in their mobile plans, without the frills,” added the spokesperson.
