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Meta is faced with a pressing need to innovate and improve its recently launched Twitter competitor, Threads, as user engagement continues to dwindle following an initial surge in sign-ups. According to data from market intelligence firm Sensor Tower, daily active users on Threads have fallen for a second consecutive week to 13 million, representing a...

Since its red-hot debut, user engagement on Threads has witnessed a significant decline, according to latest data from Sensor Tower and Similarweb.

Over the weekend, Threads surpsassed the 100 million user mark, marking a large milestone for the emurging app.

With the rush by many to try out Meta’s Twitter competitor Threads from its subsidiary, Instagram, it seems there’s a big catch should you change your mind about creating a profile. According to the Threads privacy policy, should you decide that you want to deactivate your Threads profile, that’s possible at any time. But to...

Meta’s Threads app launched yesterday for iOS and Android, and the seamless transition of leveraging existing Instagram credentials has sent sign ups booming. According to Mark Zuckerberg on Thursday morning, Threads sign ups have reached 30 million in less than a day. "Wow, 30 million sign ups as of this morning. Feels like the beginning...

Instagram's Threads app which launched on Wednesday evening, has garnered 5 million sign-ups within the first four hours of its launch. This news comes directly from Meta CEO, Mark Zuckerberg, who shared his vision for the platform on Threads itself (click here to follow us on Threads). Zuckerberg, or ‘Zuck’ on Threads, revealed his plans...

Meta has officially unveiled its text-sharing app (Twitter competitor), Threads on Wednesday afternoon. The application, which is an Instagram team effort, allows users to post updates and join public discussions. According to Meta CEO Mark Zuckerberg, Threads is envisioned to contribute to the future of internet communications by eventually becoming compatible with open, interoperable social...

Meta's Threads is reported not be launching in the EU, despite launch in Canada, the US, and UK.

Threads, Instagram's text-based Twitter competitor, is now available to pre-order on iOS with a release scheduled this week.

Find out how social media giants Facebook and Instagram employ AI systems to curate content tailored to individuals' preferences and choices.

Meta, the parent company of Facebook and Instagram, is reportedly planning to launch its rumoured competitor to Twitter in mid-July, says Alex Heath, deputy editor of The Verge. The new text-based app, internally known as Project 92 and potentially to be named Threads externally, is part of Meta's strategy to expand its social media footprint...

Meta announced on Thursday that it would cease to provide news on its platforms, Facebook and Instagram, for all users in Canada. This decision comes in the wake of the federal government's approval of the Online News Act, legislation aimed at obliging Internet tech giants to pay news publishers for their content. The 'Online News...