Rogers, Fido Price Hike: $60/10GB BYOD Holiday Plan Now Costs $65/Month [u]
Did you jump on the popular $60/10GB BYOD holiday plan from December 2017? If you did, Rogers and Fido customers can expect a $5 per month increase on this coveted plan, with notifications of the change coming today.
Rogers confirmed the price increase, saying “We regularly review and adjust our plans to reflect ongoing network and service investments so that we can continue to deliver the best possible customer experience,” in a statement to MobileSyrup.
The 8.3% increase means anyone on this BYOD plan will receive notifications starting January 3, 2019, of the price increase, which kicks into effect on first bills on or after February 4, 2019, according to Rogers.
$60/10GB 2017 Holiday Plan Timeline
- December 2017: Freedom Mobile launches $60/10GB Big Gig plan
- December 14, 2017: Rogers and Fido launch $60/10GB BYOD plan (5GB + 5GB bonus for 24 months) in BC and Alberta
- December 15, 2017: Bell joins the game for BC and Alberta, along with Virgin Mobile; Koodo matches for BC, Alberta, Ontario; Telus does the same; Freedom Mobile revises plan price to $50/10GB
- December 16, 2017: Rogers and Fido extend offer to Ontario, make bonus data permanent instead of just for 24 months. Bell and Telus match.
- December 16, 2017: Best Buy advertises $60/10GB BYOD plan from Rogers, Telus, Bell and flanker brands Fido, Koodo and Virgin. Wireless customers cheer.
The price war resulted in Bell winning with the most subscribers for the fourth quarter, at 175,204, compared to Telus at 121,000. Rogers only was able to gain 72,000 subscribers for the quarter, well below its rivals, laying the blame on a ‘computer glitch’ during the promo.
While many hoped the $60/10GB holiday plan would return for 2018, it never did. The closest thing was Koodo, Fido and Virgin with their store offer of a $65/10GB BYOD plan ($10 off the $75/10GB plan for 12 months only), foreshadowing things to come.
Let us know when you get notified of this upcoming price increase from Rogers and Fido. Now, for customers of Bell and Telus, expect a similar move in 3…2…1…(Koodo retentions was still offering the $60/10GB plan in late November)?
Update: Rogers contacted iPhone in Canada to indicate the price change doesn’t kick into effect today, but on February 4, 2019. Notifications of the price hike are coming today, however.
Rogers told iPhone in Canada their boilerplate statement, “We regularly review and adjust our plans to reflect ongoing network and service investments so that we can continue to deliver the best possible customer experience. This promotional plan remains one of our most competitive and continues to offer great value.”