Telus has announced its participation in a U.S. Department of Commerce initiative aimed at ensuring the development and deployment of trustworthy and safe artificial intelligence (AI).
The company is the first Canadian telecom to join this effort, which includes more than 280 leading AI stakeholders. The U.S. AI Safety Institute Consortium (AISIC) was established by the Department of Commerce’s National Institute of Standards and Technology (NIST) back in February of this year.
“At Telus, we are determined to harness the power of technology to create a better future. Our involvement in the U.S. AI Safety Institute Consortium underscores our commitment to responsible AI, ensuring that AI is developed and deployed in a trustworthy, ethical manner that is safe and benefits everyone,” said Pam Snively, Chief Data & Trust Officer at Telus, in an issued statement. “We look forward to collaborating with other industry leaders, academics, and organizations to advance the standards and practices that will shape the future of AI responsibly.”
The consortium comprises over 280 companies and organizations engaged in the creation and use of AI systems, alongside civil society groups and academic researchers studying AI. Major tech companies implementing AI solutions such as Apple, Google, Amazon, Meta and OpenAI are all members.
Telus recently launched an AI tool within its My Telus app for customer support, offering AI-powered chat. The company’s subsidiary Telus International (soon to be rebranded Telus Digital Experience in Q3) is helping companies launch GenAI solutions at scale.
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