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Bell Media Enhances Ad Targeting on Connected TV

Bell Media has announced that Kinesso, a marketing subsidiary of global marketing provider Interpublic Group (IPG), has become the first client to utilize its advanced Connected TV audience solution. Available through the company’s programmatic ad platform Bell DSP, the media giant says it offers Canada's most sophisticated Connected TV audience solution, which leverages proprietary audience...

Digital Canadian Dollar? Public Consultation Launched by Bank of Canada

The Bank of Canada has announced an online public consultation to gather feedback on potential features for a digital Canadian dollar. The consultation launched today and goes until June 19, 2023. It aims to understand the preferences of Canadians regarding the design of a digital version of the national currency. As the global economy becomes...

Wireless Test Alerts Coming May 10 in These Provinces and Territories

The next Alert Ready emergency alerts test is set to land this week on May 10, as part of Emergency Preparedness Week. Back in February, Alberta announced it would be testing emergency alerts on March 1 with Alert Ready, the nation’s public alerting system. Normally, Alberta is part of the May nationwide test, but it...

CRTC Reveals Plan to Update Broadcasting, Targets Online Streaming

The Canadian Radio-television and Telecommunications Commission (CRTC) has unveiled its plan to “modernize" Canada's broadcasting system, with a focus on online streaming services. The plan will be implemented in three phases, with the first phase set to begin in Spring 2023. This phase aims to ensure that online streaming services make "meaningful contributions to Canadian...

Fido Debuts $39/20GB Promo Plan, Koodo and Virgin Yet to Match

Rogers-owned Fido has launched a $39/20GB promo plan, that seemingly matches what Videotron-owned Freedom Mobile is currently offering. Fido says "For a limited time only, get $28/mo off the $67/mo plan. That's a total of 20GB for only $39/mo after Automatic Payments Discount! At 4G LTE speeds. Discount will appear on your 2nd or 3rd...

Uber Driver App with Apple CarPlay Expands to Canada

Back in February, Uber started rolling out Apple CarPlay support for its Uber Driver app, making it so much easier for drivers to seamlessly use the app in their vehicles. At the time, the rollout was limited to the U.S. only, and Uber Canada told us it was only for those down south at the...